The philosophy of Custom Fitting is to determine specifications which enable a golfer to most consistently hit shots in the center of the clubface aimed directly at the target. The more finely tuned the custom fit, the more shots will be hit in the center or close to it, and the more shots that will head toward the target.

  Each golfer possesses a unique combination of swing variables that defines his/her swing plane, angle of attack and launch conditions. A player's swing mechanics are as individualized as his/her fingerprints.

  In order for each player to achieve optimum accuracy, preferred trajectory and controlled distance; equipment specifications must complement the swing. Good technique combined with properly fit equipment will produce the most solid, accurate shots possible.